A tribute and memorial to REV 105

105.1 Down South,
105.3 Up North,
and now 105.7 Serving
Downtown, Uptown, and the Westen Suburbs...

105.1 FM
105.3 FM
105.7 FM

Revolution Radio

The day the music died

(Written 14 March 1997)

Specialty Shows on 105It happened a few days ago...

The day started like any other day; my alarm clock went off and after smashing the snooze bar several times I finally peeled myself out of bed. I have a radio next to the shower. It's been set to REV 105 for *years*. There was simply no reason to listen to any other station.

On this particular morning, I turned the radio on and began the usual tooth-brushing, shaving, showering thing. Some rock song was playing: not very REV-ish, but you never know what they'll occasionally slip in. Maybe it had some tie-in to a news story? But then another rock song, and another, and still no Brian and Steve! Then finally some voice said "X-105." I was in the shower at this point and a suspicion crossed my mind. I was taken back to a day some years ago when there was only one alternative station in town. It was 104 at that time and they changed to a country music format.

But why worry, REV just recently added a third transmitter. Everything will be OK. I dismissed the idea that REV might be gone, choosing to think that maybe REV 105 was having temporary technical difficulty and was momentarily off the air allowing some more distant 105 station to come through and be picked up by my radio. Or maybe I had bumped the frequency dial and a new station was on the air using the previously vacant 105.5 or 105.9 frequencies.

But then I heard it: X105 -- 105.1, 105.3, and 105.7... A feeling of dread came over me. It happened again. My favorite station was just erased from existence.

I'd been really busy the last couple weeks at work and at home. I hadn't paid too much attention to the news. Did everyone know this was going to happen. Was I just in the dark about this?

This was blasphemy. Static would be much more pleasing than what is played on X-105. If you're going to kill a station, just let it die a simple death. This "rock" format is just salt in the wound. Insult added to injury.

I talked to some coworkers. They too had discovered that REV 105 disappeared. But no one knew the details. Later that day I thought "there must be an explanation on the REV home page" (at http://www.rev105.com/), but the link I had on my Twin Cities page was dead. There was no REV105.com. Even that was gone. They had done a thorough job, whoever they were. Then I tried the REVline at 603-5738. It was still working. And still is, as of 12:40 AM, Sunday, March 16. If you choose option 5, you can leave your comments about REV 105...

Just a note:
The above represents what I felt when I first found out that REV 105 was gone. I think it's natural to feel somewhat angry when something you really like (even love)is replaced with something you dislike. I'm sure that hard rock fans will find my initial feelings rather insulting - but that's what I thought then, so the article stays as it is. My apologies to hard rock fans - there is (almost) no inherently bad music - only various opinions.

Read on to see what I think now.
The issue is much bigger than just alternative music or hard rock....

Rev 105
Broadcast Media Deregulation

This article was posted to
Edge Outburst | Everyday Gripe
on 1 April, 1997

Steadfast listeners of REV 105 are morose. Hard rock fans are glad to have a new station that plays music they like (X-105). Wouldn't it be nice if everyone could find a radio station that they really liked.... No type of music is "bad." People have individual tastes and each individual likes certain musical genera and dislikes others. The musical spectrum is pretty broad: Pop, rap, rock, metal, soul, jazz, techno, disco, R&B, alternative, country, local-bands, classical, folk, etc.. Having many diverse radio stations would be good. It would encourage a broad range of musical style, many unique DJ personalities, and various spins on news stories.

With that in mind, think about this:

According to the March 19 edition of the CITY PAGES, ABC paid more than $11 million dollars to acquire REV 105. I don't know how much it would have cost for ABC to build a new FM transmitter, but I suspect that $11 million dollars would have been a very good start on a powerful, centrally-located transmitter that would broadcast on a single frequency, rather than on a hodgepodge of three frequencies.

I have been told that there was some type of "non-compete" agreement clause in the REV purchase. This prevents Cargill Communications from using the money to start a new radio station. It seems that in addition to gaining a hard rock station, the purchase of REV 105 was a strategic move to eliminate the competition. ABC now controls The EDGE, KQ, and X-105. If you listen to one of these stations and you like the music, that's great. It's good that you have found a station you are happy with. But understand that your favorite station is controlled by a media giant, and someday in the future if your favorite style of music, or DJ, becomes unfashionable, ABC will not hesitate to move their format wherever the almighty dollar leads.

If ABC had built a new station that played hard rock, it would not have concerned me a bit. The twin cities would have one more station - more diversity and more choices - that would have been a good thing. I am very concerned that the deregulation of the radio industry means that small broadcasters will be forced out: there will be fewer players in the radio market, and we will all have fewer choices - no matter what our preferences; the free flow of unconventional ideas and information will be hindered.

Revolution Radio

Not surprisingly, quite a few REV 105 pages have sprung up on the internet.
Check out these two pages - they have links to others.

REV105 Preservation Revolutionary Council

Long Live the REVolution

Please join the REVOLUTION, and try to save REV 105.

Rev 105

And you might as well add some comments to THE EDGE's gripe board
[Edge Outburst | Everyday Gripe]

Most every message there is in support of REV 105.

Revolution Radio

REV 105
vol. 1

This is a perfect example of what REV 105 was all about.

Click here to learn more

REV 105

The original Minneapolis Studio:

430 First Avenue North, Suite 680, Minneapolis, MN 55401

The new St. Paul Studio

611 Frontenac Place, St. Paul, MN 55104

Studio Line: 333-1105

Business Line: 603-5700

Revolution Radio

The REVline 603-5738

Share us with a friend

Share us with a charity

Old E-Maill Addresses

Internet: rev105@aol.com

America Online: REV105

Compuserve: 73141,2175

REV 105

REV card Specials Click on the images below to see them full size.

My REV card

REV bumper sticker - white
Bumper Sticker - White

REV bumper sticker - black
Bumper Sticker - Black

Revolution Radio

Radio Station, Radio Station

Your Station for Musical Diversity
Rev 105

Email Email or comments to: number13
REV CARD # 007925

Please, support
free speech
[Blue Ribbon Campaign icon]

e-mail E-mail to: number13.
pessimistic.com Back to the pessimistic.com home page.
Read the fine print. Copyright ©, number13, 1997-2003.
Key Words:
revolution radio rev 105 minneapolis minnesota st. paul st paul 105.1 105.3 105.7 broadcast radio station twin cities northland off the air
Pop the clutch and roll!
Just another blind curve on the information super-highway.
A skid mark on my heart...
Pessimistic Logo Disclaimer:
This page represents my constitutionally protected opinions.

Copyright ©, number13, 1997-2003.
Last Updated: 1 April 1997.